Submitted by Liz Fraumann
Companies are looking for ways to keep and engage their millennial work force. One of the most impactful ways is…
As the dominant work force becomes the work force of millennials one of the most impactful and demonstrated ways to keep and engage them is social responsibility. Yep, you got it. The millennials are interested in companies that give back to their community so they know they are a key element in a caring and giving company.
In fact, this is so true that in a recent report by “Cone Communications survey, 87% of Americans will purchase a product because a company advocated for an issue they cared about, and millennials are more likely than other generations to research the issues a company supports and the extent to which the company contributes.”
So, let’s talk about the contributions. Does it always mean money? No, in fact, there are nonprofits out there like “Technology Underwriting Greater Good (TUGG), which was founded by 3 venture capitalists from Accomplice and General Catalyst. “Our Annual Tech Gives Back day of service is the largest day of service in the tech industry globally,” said Elizabeth Dobrska, Executive Director of TUGG. “This is our 7th year, and we will have 1500 volunteers and 90+ companies at 50+ volunteer sites.” Participating companies include Wayfair and WeWork.”
The Securing Our eCity Foundation has reached out to the community since late 2009 for assistance from our partners in all facets of the community. It is because of our key partners and their staff giving time and energy, like ESET North America, San Diego Gas & Electric, Cubic, National Defense Industry, CyberTech, National University, General Atomics, San Diego Business Journal, and too many others to name, that we have been able to help change the cyber footprint in San Diego. It is thanks to our former chairman; Jessie Knight, Mitch Dembin, Chris Baker, and now sitting Chairman, Chad Nelley, that we have had the strength and vision to closely bind with industry and academia to help foster and shape our future cyber defenders and leaders. We applaud and thank everyone involved in our efforts.
We do, because we care.
Full Forbes article: https://www.forbes.com/sites/marissaperetz/2017/09/27/want-to-engage-millennials-try-corporate-social-responsibility/#200e5286e4e4